Who are you?

We’ve a Canadian business run by Riley Gardiner with teams in Canada, the US and the UK. We support 1,000s of brands internationally with monthly-rolling PR and have worked with brands such as Anytime Fitness, Crowne Plaza Hotels and even Britney Spears.

Do you specialise in a particular industry or niche?

We’ve worked with 1,000s of brands both in the UK and the US so we like to think we’ve seen and done it all but specifically, we work with experts, B2C products & services and we’re particularly good at telling personal interest stories.

We don’t offer hardcore tech, fashion or music PR (really they are best done by specialist agencies) and we don’t offer jewellery PR (we’ve never seen it done well by anyone to be honest).

Do you guarantee press?

No, only media publishers and God can do that. But for the small money we charge, we like to work with brands we know we can help relatively quickly and easily. We have a reputation for delivering articles (our website and socials are littered with them) and we don’t want that to change.

We’ll be very honest with you about the press appetite for your brand and we’ll happily show examples of recent articles and requests we’ve had from journalists in your space.

If you join us, we’ll offer you opportunities to be in the press and ensure that key media contacts are aware of you.

We can’t force journalists to write about your brand and we don’t buy or pay for articles or backlinks.

Can just anyone sign-up?

No, the first step is to book in a call with us and we’ll see if we can help, chat through options and see if the fit is there.

We work with experts (where there’s an appetite for their expertise in the media) and B2C products & services.

If you have a B2B product or service, we’d promote your / the brand’s expertise rather than promoting the product or service (there’s very little press appetite for that).

We are looking for brands we can help relatively quickly and easily – we’ll be asking ourselves, “is there an appetite in the press for this?”. If you’re in a niche space or in a busy space but lack a defined USP – we might not be able to help.

Most importantly, we want to work with lovely people who value our time and expertise. If you’re grumpy, demanding or unreasonable then we wouldn’t be a good fit for each other (sorry!).

Is there any eligibility criteria?

Yes, you’ll need to be ‘PR-ready’:

• Strong brand identity & online presence (especially social media)

• Strong marketing plan / undergoing multiple marketing activities

• Expectation of working with us for a minimum of 6-months (and have allocated a budget).

• Your products / services are on the market (or imminently about to be on the market)

• Brand assets / Media kit including high-res images

• You have time to dedicate to PR.

How can I make sure I’ll get press?

Easy! Be responsive and be open.

If there are delays with you responding to opportunities, you’ll probably miss them and if it takes you weeks to sign off press releases, you’re delaying bagging potential articles.

Equally, be open. Remember that journalists want content or cool things to try. They don’t have a vested interest in your brand and you aren’t purchasing an advert.

Offering different content and being featured in different articles will result in different benefits for your brand.

If you are narrow-minded about how PR works, what publications you want to be in or the content you want to put out or you’re not responsive or slow – you probably won’t get press (and we’d rather you didn’t sign-up to be honest).

How long does it take to get press? And how many articles should I expect?

This completely depends on the article, the publication and the content. Some key holders have been published within 24-hours of sign-off, whereby others have to wait a few months. This is the reason we suggest multiple approaches to ensure press coverage comes in thick & fast.

Naturally, online pieces will appear much quicker than print pieces (where the lead time is months).

Our typical key holder unlocks 2-6 articles a month once they get into the swing of things.

Expert comments & news press releases are generally quite quick to be published (within a few days / weeks for online articles but maybe a little longer for B2B titles).

Typically, when promoting products & services, it takes more like 3-6 months to start seeing articles published (but sometimes you can be lucky - it depends on how unique the product or service is and what the media are looking for at the time).

As a rule of thumb, press appetite and novelty has a big impact how quick your brand secures press.

How often can I chat to you? How often will I be updated?

We use Monday.com to manage your account (it’s available on browser and as a phone app). It means we can update you in real-time and you can see the activity on your account in one place. All of our team are on your account (from writers, the PR team to your account manager) and that’s how you chat with us (you’ll get a notification and an email with each interaction to best manage any action points). You can also book in a 30-minute chat whenever you want to (usually same-day).

It’s easy to navigate the app and after your onboarding, you’ll be a pro.

You’ll also have a dedicated Account Manager who will give you fortnightly account updates; alongside monthly reporting calls.

Why are you so much cheaper than traditional agencies?

Good question.

We wrote all about how the magic works here…

Is there a minimum term or a contract?

No - our subscription is monthly-rolling and you can leave anytime before the next monthly renewal.

If it’s not for you or you want a break, just let us know and we’ll action that for you (no biggie)!

That being said, to get the benefits of PR it really is a 3-6 month effort (depending on your goals).

How do I know you're any good?

We’d rather show you than tell you!

Check out our TrustPilot reviews and our mountain of recent press here.

Do you offer international PR services outside of Canada, the US, and the UK?

Currently, we primarily focus on providing PR services in Canada, the US, and the UK. However, we're open to discussing international opportunities on a case-by-case basis.

What types of brands or businesses do you typically work with?

We specialise in working with experts, B2C products & services, and telling personal interest stories. Our clients range from startups to established brands in various industries.

Do you offer crisis management?

Our services cover PR promotion and media relations - crisis management just isn’t our bag so we wouldn’t be able to help.

What metrics do you use to measure the success of PR campaigns?

Clients come to us with key goals in mind - be it sales for a new product or service, building a personal profile / brand or boosting their website’s SEO.

Our key metric is number of impactful articles (rather than spouting off intangible results).

Our clients typically ‘unlock’ 2-6 articles a month in top-tier publications and a steady flow of articles will help a brand with brand awareness, credibility and SEO - resulting in an increase in followers, website traffic and sales.

PR is very much a part of the marketing mix and most of our clients don’t share their marketing stats with us. Typically what they tell us is more anecdotal “our UK website visits and sales increased” (a Trustpilot review) / “we're seeing an uplift in sales due to the publication! 🚀” (a message from a client their product was reviewed in The Times).

As a monthly-rolling agency with a low-turnover of clients, we know we’re getting results.

Do you offer an social media services or influencer outreach?

Not at the moment, but never say never!

Do you have experience working with startups, or do you primarily work with established brands?

We have experience working with both startups and established brands. Our flexible approach allows us to tailor our services to meet the specific needs and goals of each client, regardless of their stage of development.

How do you stay updated with changes in the media landscape and evolving PR strategies?

PR is an everchanging landscape and so our team is dedicated to staying informed about the latest trends and developments in the media landscape and PR industry. We regularly attend industry events, participate in professional development opportunities, and conduct ongoing research to ensure that our strategies remain innovative and effective.

What distinguishes your PR approach from other agencies in the industry?

Our PR approach is characterised by our focus on delivering tangible results for our clients at a fraction of the cost of traditional agencies. We leverage our extensive network of journalists and our innovative processes to unlock press coverage quickly and efficiently.

Do you have any additional fees or hidden costs beyond the monthly subscription price?

Our pricing is transparent, with no hidden costs or additional fees beyond the monthly subscription price. We believe in providing upfront pricing and value for our clients' investment.

What is your process for handling feedback or requests for revisions to PR materials?

We welcome feedback from our clients and strive to incorporate their input into our PR materials. Our process includes regular communication with clients, dedicated account managers, and opportunities for revisions as needed to ensure client satisfaction.

Documents (such as press releases) are shared with our clients so that edits and comments can be made and acted upon in real-time.

How do you ensure that our brand messaging and voice are consistent across all PR materials and interactions?

Consistency is key to effective PR, and we take great care to ensure that our clients' brand messaging and voice are aligned across all materials and interactions. We work closely with clients to understand their brand identity and values, and we maintain consistency throughout the PR process.