Unlockd Pay Per Placement PR
Want PR for your small business or start-up without the risk of monthly payments or contracts – we don’t blame you.
Our Pay Per Placement PR product offers everything our PR Subscription does but instead of paying a fixed fee each month, you pay for each published article.
Just £199/each (inc.VAT) / $199
What's included?
Account Management, Strategy & Support
The day to day PR activity will be detailed on your very own Monday.com board (you can access via your browser and mobile app – and you’ll get notifications in real-time via email and your mobile) and you can chat to the team.
You’ll work 1:1 with your very own Account Manager and we’ll lay out a PR strategy to help you achieve quick, meaningful results. You’ll have monthly strategy chats with your Account Management, alongside weekly updates AND you can book in a chat anytime you like for that added support.
With our in-house Account Team, PR Team & Writers – you’ll feel like you have your very own PR Team supporting you every step of the way.
We’ll work with you to get you the best results for your budget.
Journo Requests & Pitching you to journalists
We’ll send you relevant journo requests via email – and chase you if we feel like you’re missing a great opportunity for you.
We’ll also be pitching you directly to journalists (and will update you on your board, so you know).
Writing up & Sending out Press Releases
We’ll write up press releases with you – your story, new product, service or location launches; alongside any tips, tricks or insight you can offer the media.
Review opportunities
We’ll offer your products / services for review; as well as sending your products out to journalists in our regular journalist sample boxes.
Golden Access to Unlockd BCo
You’ll have premium access to Unlockd BCo – that means you get to priority access to talks, seminars, workshops and networking events with industry heavy-hitters – from journalists and lawyers; to marketing experts and investors.
How does it work financially?
In a nutshell, we charge £199 (including VAT) / $199 per article that your business name is mentioned in.
Unlike other Pay Per Results PR agencies – we don’t have a complex fee structure and we don’t believe in multi-charging.
If we get you multiple articles from one activity – you pay once.
For example:
You submit comments to a publication and several publications print them too? You pay once.
We send out a press release and it gets published multiple times? You pay once.
That way, when you sign off a journo request or press release you’re not writing a blank cheque – it can only cost you a maximum of £199 (including VAT).
How do you know I'm good for the money?
You can’t just sign up to our Pay Per Article Product (or our PR Subscription) – we’ll need to speak to you first (you can book in a call here). We’d want to make sure we’re the right fit, we can help and we deliver the results you’re looking for.
If we think the fit is there, we’ll ask you to pay a refundable security deposit of £199 / $199 to sign up and get started. For added peace of mind, this is a card payment.
Once we’ve started, we’ll let you know of any published pieces you have and use that card to bill you.
If you want to leave, there’s a 30-day grace period (to see if any pending articles are published) and then we return the deposit to the card you paid it on.
What's the alternative?
You could sign up to a PR Agency?
They’ll have you sign up to a 3-12 month contract and start sending you those £2k-5k/month retainer invoices.
The biggest drawback is that you’re generally a small fish in a big pond and usually you’ll be palmed off to more junior staff there.
You’ll get plenty of strategy talks and reports, but not much press.
You could also explore hiring a freelance. They tend to be cheaper and need less commitment but how much time can one person devote to one small brand and how much experience do they have?
We also doubt that they have anywhere near the number of published articles under their belt (we got clients 1,700 articles last year!)
Or you could check out our other PR products (click here to see them side by side). If you’re not sure, we’ll give you a steer as to which PR product best suits your marketing goals – just book in a call.
Sounds great! What's the process?
1. Book in a chat
Book in a chat (using the grid at the bottom of this page) and we'll talk through how we can help (and which PR product suits you). If we're happy and you're happy - we'll give you a link to sign up.
3. Downloading Monday.com to your phone
Once you’ve booked in a call, you’ll instantly get a text message with a link to download our app (Monday.com) to your phone. The app is available for both iPhone and Android. Once downloaded, you don’t need to do anything (such as create a log in). We’ll give you a link to your account on your introductory call.
5. Getting to work
We’ll set to work getting you that all-important PR exposure. We’ll work on writing up any news press releases we’d spoken about; you’ll receive opportunities to appear in the press and we’ll contact you with any opportunities to appear in our regular newsjacking press releases. We'll also work on connecting you with other key holders and useful contacts. Lastly, we’ll invite you to our next new key holder ‘Welcome’ Zoom chat with our Head of Key holders, Jordan James.
2.Telling us about you & booking in a chat
Once signed up, you'll be directed to our onboarding form page for you to tell us about you and your brand and you'll book in an onboarding chat with your PR Account Manager in the next day or so (you can pick a slot that best suits you).
4. Getting to know you
In your 30-minute introduction call (which we’ll do over recorded Zoom – with or without video – that’s up to you), your PR Account Manager will get to know you and your brand, develop a PR strategy with you and walk you through the next steps. As with all our calls, the recording (with written transcript) will be able to you on our app.
6. Updating you and getting to know you better
You’ll be given real time updates on where we are via our app and you can book in a chat with your Account Manager whenever you want. All key holders can also book in a chat whenever you like! You’ll also be invited to our regular Unlockd BCo (Business Community) live and Zoom events, where you can interact with other key holders and small businesses and meet / learn from journalists, influencers and other experts (as well as meeting the team!)
What kind of businesses do you work with?
Are you nice?
Do you understand that PR is a journey and not a destination?
Are you keen for us to work together (us as experts in PR and you as the expert in your business) to get you that all-important exposure?
If yes, we’d love to work with you!
Do you have any rules or T's & C's?
We don’t have an endless list of rules or T’s and C’s but we do have some ‘key’ rules that we ask key holders to follow; and in return we have promises that we make key holders.
You can see them here.
How do I know you're any good?
Check out our reviews on Trustpilot
Check out some of our recent press
