Unlockd Pay Per Placement PR (model) Rules

Here are our rules for working together. They make sure you’re happy, we’re happy and we are able to continue making more and more small businesses happy.

Unfortunately, if you break them, we’ll remove you from our service, we’ll retain the deposit and you’ll lose the opportunity to work with us again. We can change these at any time without notice. 

Understand who we are – we are Unlockd Marketing Ltd, company no. 13597415, registered office: 86-90 Paul Street, London EC2A 4NE.

⦁ Understand the model – we earn a modest amount from you and for that we try and give you as much personal attention and value as we can. But naturally, there are limits. That means that we’ve built a model to best give you and our other key holders the attention they need. That includes, using Calendly to book in calls (so you can book in a slot that suits your schedule), Monday.com to manage your account and to chat to you, Zoom (to speak with you and your colleagues, which we record and transcribe for everyone’s records) and Active Campaign and Firetext to send out press requests via email/text. Our office is open Monday to Friday (8am to 5pm), excluding holidays.

⦁ Deposit – to join our model, you’ll pay a £199 refundable security deposit. If you wish to close your account, this money will be returned to the card you made the payment on within 30-days (minus any outstanding fees). Please allow 5-10 working days for the money to be credited, according to your card provider. If there is a pending article, the deposit will be retained for up to a further 60 days, after which, if unpublished by then, we’ll return the deposit as above. 

 Understand that we can cancel this partnership at anytime – if we feel like the partnership isn’t working we can stop it at anytime. If we feel like our rules have been broken (below), we will retain your deposit. 

⦁ Understand that we can’t guarantee press – unfortunately we can’t guarantee press (in any time frame) – that includes getting you into specific publications (or specific content such as what the article says / is about, which images are used, whether it’s online or print or whether there’s a backlink). We will try our best to get you press that best suits your business needs – but all press we secure for you is chargeable

⦁ Understand this is a partnership – we have accepted you as partner, whereby if we put in the work and get you results, we’ll be paid for the work we have done. We’ll get you these results based upon how we work and the plan we would have set out with you. If you don’t engage with that plan, don’t reply to press opportunities, don’t engage with the team, don’t attend pre-booked calls or are engaging in your own PR or working with another agency, we will close the account and retain your deposit (to reimburse our time). Key holders who work with us get the best results. You know your brand better than we do. We work with you not for you. If you sit back and expect us to do all the work, or want to run the show yourself and not respect our expertise – you just won’t get the results you could be getting and we’ll probably get frustrated with each other. To get press with us – engage and be open-minded – you won’t be disappointed!

 Understand how we charge – we charge £199 (including VAT) per article that mentions your business name. You’ll only ever be charged a maximum of one article per activity (such as sending out a press release, doing an interview, having your product / service reviewed by a journalist or sending a comment to the press).  We will charge card after we notify you of the article. 

⦁ Understand that we decide which articles are chargeable – it’s at our discretion if we don’t charge you for a particular article. We’ll be as fair and reasonable as we can. 

 Sending out press releases – we can’t provide a list of journalists who have received your press releases (but can give you a flavour of the publications).  

 Writing up & submitting journo requests for you – if you have asked us to write up and submit journo requests on your behalf, you are trusting us to draft up content from you and we aren’t liable for any negative actions as a result. We aren’t able to share with you the submission before it is sent to the journalist and we will not ask journalists for any edits to submitted requests / published pieces. Published pieces are charged as usual. 

 Be respectful – needless to say, but it’s nice to be nice. We’ll be sweet as candy to you and expect the same from you towards our influencers, journalists and us. 

⦁ Calls – if you have a call booked in and it no longer suits you please reschedule it. Please bear in mind that if you’re a no-show, it’s a slot could have been used by another key holder – so please be respectful of our time and the time of others. Missing your call might mean that we aren’t able to support you with future calls.

 Don’t bug our mates – we’ve worked hard to build meaningful connections with journalists and influencers – and then give our key holders access to these great connections. Please don’t approach our contacts directly. If they contact you, refer them to us so we can make sure things go smoothly. As part of working with us, you’ll add our contact details (with website link) to the contact page of your website (so we can handle any press queries for you).

⦁ Forgive and forget – mistakes happen – if we’ve messed up or you’re upset – please reach out to your Account Manager. Not happy with that response? We’ll escalate it. Please don’t ‘bang us over the head’ for silly mistakes (and we’ll be as equally forgiving too)! 

 Let us promote our work for you – we’ll herald our collaboration with you on our website, socials and other marketing channels. This including being able to use any of your images or content (such as your logo). We also own any content we produce (such as press releases).

⦁ Unpaid bills – if you have an unpaid bill after 7-days, we may close your account and retain your deposit (and any additional monies will be chased). 

Dispute – if you file an unsuccessful chargeback, we’ll charge you a £50 admin fee.

Data – we collect, process and store your data in line with our privacy policy.