Our PR Subscription
We offer a monthly-rolling PR subscription which offers all the clout of a PR retainer, without the large fees or a fixed-term contract.
Looking for impactful PR for a fraction of the traditional cost, by a team of ex-journalists with contacts and expertise in the UK, US and Canadian markets? You’ve found it!
At its core, PR is an exchange:
The media is looking for content and brands are looking for exposure.
Here at Unlockd PR, as a team of ex-journos, we brokerage that exchange, so that our brands benefit from the brand awareness, social proof and SEO goodies secured-coverage brings.
Each PR campaign is different, we’ll work to a bespoke PR strategy (set out in your proposal) and we’ll guide you every step of the way.
Key features:
Monthly-rolling subscription (leave anytime without notice).
Dedicated account manager.
Onboarding call.
End of month reporting calls.
Real-time updates via your own customer portal.
Support via your own customer portal.
Press coverage search.
PR Strategy with 12-week forward planning.
Pitched regular opportunities to be featured in the press.
B2C products & services pitched for line-ups, reviews & gift guides.
In-house experts pitched to media outlets.
Press releases written up, sent out and pitched-in.
B2C product journalist gifting / sampling.
When an outlet requests content from you, we’ll pre-write it for you (for your sign-off).
US$754 / C$1,020 / £597 per month
General overview
Running things
We’ll manage your account and keep you updated in real-time with your very own (easy to use) customer portal.
It details ongoing, past and future work from press releases, media interviews, ongoing journalist pitches & conversations, to published articles.
You’ll get notifications straight to your email inbox or phone so you are kept updated as things happen.
You can give access to your portal to as many colleagues as you like.
We’ll also create an online Media Room for your brand, for pitching press releases, your experts / products / services / PR Events and sharing brand images.
Account Management
The more engaged a client is, the better the results - so as an agency that lives for delivering results - we’ll be hearing from us (a lot).
Not only will you be updated in real-time but you can chat to your account manager via the portal whenever you like.
We’ll also regularly pitch you ideas and ongoing work, and your account manager will give you a fortnightly written update.
As with traditional agencies, we’ll also have an end of month call with you (and you can also book in a call with us at any time via your portal).
We’ll collaborate and brainstorm ideas together with you as we go - planning 12-24 weeks ahead. Pitches will be centred around awareness days, holidays, trends or current events in the press.
Getting started:
During onboarding, we’ll get to grips with your brand and will set to work actioning the PR strategy documented in your proposal.
We’ll walk you through your portal and discuss next steps and timelines.
We’ll curate a series of bespoke media lists - conducting research and identifying key publication / journalist targets. We’ll regularly update these lists.
We’ll create your online Media Room. This media room will be accessible to the press and will be used during pitching.
“The team of Unlockd PR has been wonderful and have been with them for over a year. A delightful experience and such a great turn away from what I would call your “conventional” PR firms … don’t waste your time with those, but instead work with those that see things in new ways and do things differently and can work in new ways… just like Unlockd PR!”
-Natalie, Team Gu
Offering expertise to the media
The press is littered with expert commentary, tips, tricks, insights, interviews & stats - so it’s a great way to get your name in the media (with a plug to your brand).
Our work with experts includes:
Researching the media landscape and completing a competitor analysis.
Creating an expert profile in your brand Media Room, which will include a professional headshot and a detailed biography containing relevant background history, qualifications and key subject areas of expertise.
Introducing your expert to key contacts who cover relevant industries in order to establish them as a preferred source when industry insights are needed - including TV, Radio and Podcasts.
Positioning your expert as a thought-leader by creating newsworthy expert press releases on current events / trends / insights / tips & tricks / research / surveys etc.
Regularly offering expert insights to the media, which includes ghost-writing commentary (for you to approve).
Media liaison including arranging interviews / Q&As, answering requests for further information etc.
This is how these articles look when published: Expert Press.
Expert fields we work in
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Business
Entrepreneurship, small business & start-ups
Corporate & large businesses
Business & corporate law
Sustainability in business
Business finance & accounting
The economy & trade
General marketing
Branding
PPC
SEO
PR
Social media
Email marketing
Human resources
Recruitment
Leadership & management
Retail
E-commerce
Hospitality & events
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Lifestyle
Automotive
Weddings
Astrology
Spirituality
Wellbeing
Tattooing & piercing
Lifestyle advice
Career advice
Sex advice
Relationships
Parenting children, teens & young adults
Babies & toddlers
Pregnancy
Cooking & food recipes
Baking & baking recipes
Bartending & drink recipes
Alcohol
Pets
Art
Sports
Music
Theatre & film
Outdoor hobbies
Hobbies & gaming
Photography
Crafting
Travel
Eco-friendly lifestyle
Etiquette
Body Language
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Health
Mental health
Men’s health
Women’s health
Sleep health
Eye health
Gut health
Heart health
Ear health
Foot health
Bone health
Blood health
Brain & nerve health
Neurodivergence
Pain management
Physiotherapy
General health
Dentistry & oral health
Medications
Alternative medicine
Maternity & baby health
Allergies & intolerances
Food safety
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Home
DIY
Construction
Interior design
Cleaning
Organising
Utilities & appliances
Garden & plants
Pest Control
Floristry
Antiques
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Technology
V.R & A.R
Fintech
Business I.T
Data
Home & office security
Cybersecurity
Cloud
Electronics & hardware
Coding, programming & software
A.I
Telecoms & connectivity
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Social & Community
Charity, non-for-profit & social enterprise
LGBTQIA+
Race & diversity
Disabilities
Caregiving
Social issues (poverty, domestic violence, discrimination)
Politics & government
Education
Crime
Consumer advice
British monarchy
History
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Fashion & Beauty
Aesthetics
Cosmetic surgery
Hair
Skin
Make-up & beauty
Jewellery
General fashion
Men’s fashion
Women’s fashion
Kid’s fashion
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Personal Finance & Legal
Property market
Mortgages
Personal finance
Wills & estate planning
Personal & family law
Currency
Investment
Insurance
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Fitness & Nutrition
Fitness & exercise
Yoga Nutrition
Dieting & weight loss
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Sciences
Space
Linguistics
Psychology
The environment
Veterinary
Agriculture
How can we help your promote your products?
The press love to feature products. Not only are we pros at putting products on the radars of key media outlets but as a well-connected agency, we get thousands of requests from journalists a month looking for products to review or feature.
Our work includes:
Researching the media landscape, plus completing a competitor / category analysis.
Gaining an in-depth understanding of your products, including the USPs, the position within the market, value proposition for readers etc.
Drafting press releases which include high-res images, product description, launch date, pricing, stockists, affiliate links, key selling features and other relevant information. These will be stored and presented in the brand Media Room.
Identifying and pitching your products to key contacts who cover the category.
Identifying and pitching to key contacts who are responsible for writing and updating line-ups / round-ups / listicles / gift-guides.
Ongoing refreshing / updating of press releases and Media Room (for instance, ensuring product imagery is relevant for the season).
Media liaison including sending product samples, answering requests for further information etc.
Pitching your products for any reactive opportunities.
This is how these articles look when published: Product Press.
Product types we can help with
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Beauty
Beauty accessories
Make-up
Fragrance
Hair
Skin
Male Grooming
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Entertainment
Books
Gaming, crafting & hobbies
Travel
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Family
Pets accessories
Pets nutrition & health
Pregnancy & maternity
Kids & babies – nursery & bedding
Kids & babies – bathing & changing
Kids & babies – toys & entertainment
Kids & babies – accessories
Kids & babies – health
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Fashion
Fashion bags
Fashion accessories
Women’s footwear
Men’s footwear
Children’s footwear
Jewellery
Men’s clothing
Women’s clothing
Maternity clothing
Children’s clothing
Activewear
Swimwear
Nightwear & lingerie
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Fitness & Health
Fitness & sport equipment
Fitness & sport accessories
Sleep, relaxation & wellbeing
Health supplements
Weight-loss
CBD & vaping
Dental
Toiletries
Adult
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Food & Drink
Alcohol
Drinks (non-alcoholic)
Food
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Home
Decor & accessories
Bedding
Cleaning
Cooking, kitchen & appliances
Furniture
Homeware
Outdoor living
Home electricals
Gifting
How can we help your promote your services?
Services are regularly sought after by the press. Not only are we pros at putting various services on the radars of key media outlets but as a well-connected agency, we get thousands of requests from journalists a month looking for services to review or feature.
Our work includes:
Researching the media landscape, plus completing a competitor / category analysis.
Gaining an in-depth understanding your services, including the USPs, the position within the market, value proposition for readers etc.
Drafting press releases which include high-res images, service description, launch date, pricing, affiliate links, key selling features and other relevant information. These will be stored and presented in the brand Media Room.
Identifying and pitching to key contacts who cover the category.
Identifying and pitching to key contacts who are responsible for writing and updating line-ups / round-ups / listicles / gift-guides.
Ongoing refreshing / updating of press releases and Media Room (for instance, ensuring product imagery is relevant for the season).
Media liaison including managing reviews, answering requests for further information etc.
Pitching your services for any reactive opportunities.
This is how these articles look when published: Service Press.
Service types we can help with
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Hair
Bars & restaurants
Beauty
Aesthetics
Accommodation
Events & experiences
Fitness
Therapy
Weight-loss
Health
Lifestyle apps
Dentistry
How can we help you tell your stories?
We all love a good tale. We’re predominately a gang of writers and journos so we like to think you’re in good hands when it comes to getting your stories out there.
Our work includes:
Identifying newsworthy stories that will help present the brand in a positive light - including case studies, real-life stories and founder’s profiles.
Liaising with interviewees, using our dictation software or by written Q&A format.
Drafting press releases, including consulting our team of experienced, real-world freelance features journalists. These will be stored and presented in the brand Media Room (alongside photography).
Identifying and then pitching the stories to key contacts who’ve covered similar stories.
Media liaison including arranging interviews, answering requests for further information etc.
This is how these articles look when published: Real-life Stories.
“So easy to set up and go, within the first month I already have 2 articles published with backlinks to our website and even social media. If you're a small business that is just getting started with PR, this service is golden!”
-Gaia, Tooti-curls
How can we help you announce your news?
*News flash* - the media love news and we’re here to help you announce it.
Our work includes:
Identifying key opportunities for news announcements, including events, partnerships and business achievements.
Drafting press releases with images, videos, infographics, additional information about the brand, spokesperson bios, relevant statistics etc. These will be stored and presented in the brand Media Room (alongside photography).
Working closely with our team of experienced freelance consultant journalists to ensure we make maximum impact, such as adding attention-grabbing headlines and ensuring timing is ideal for news cycles
Media liaison including arranging interviews, answering requests for further information and more.
“Believe the reviews - Unlockd really are the BEST we've ever worked with (and we've worked with some big, expensive agencies)”
-Ky, Sh! Women's Store
How can we help you promote PR events?
From PR launches to lunches and showcases, we can help.
Our work includes:
Helping you to define clear objectives for the event. Is it to introduce a new product, create brand awareness, or build relationships with key stakeholders?
Crafting compelling messaging that highlights the unique selling points of the product or brand and ensuring consistency across all communication channels.
Preparing press releases, media kits, and other materials to distribute.
Identifying the target audience, creating a guest list and sending out invitations.
After the event, following up with attendees and media contacts to thank them for their participation.
Evaluating the success of the event based on predetermined metrics such as media coverage and attendee feedback.
NB. We aren’t able to help with event logistics (venue, set up etc) or social media support.
Am I eligible?
For maximum impact, it’s important your brand has good foundations:
Strong brand identity & online presence (especially social media)
Strong marketing plan / undergoing multiple marketing activities
Expectation of working with us for a minimum of 6-months (and have allocated a budget).
Your products / services are on the market (or imminently about to be on the market)
Brand assets / Media kit including high-res images
You have time to dedicate to PR.