This type of press features expert comments, insight, tips and tricks or interviews on specific topics.
They herald you as an expert in your field.
This type of press offers social proof (highlighting you as an expert – building trust), brand awareness and SEO (when they offer backlinks to your website).
They typically don’t have a short-term, quick affect on website traffic, enquiries or sales (although they can do) – but a collection of these will really pack a punch and overtime, you’ll see a meaningful increase in results.
In particular, they are great for SEO, showing off press on you socials, website and in newsletters and getting repeatedly in front of potential customers.
This is the type of press we’ll help you secure on our Expertise Key.
Hugo Felipe Ltd, Company no. 14346735