Product Press

This press features products – usually as a review, in a line-up (roundup or listicle) or gift-guide.

This type of press offers social proof (a nod of approval from publications – building trust), brand awareness and SEO (when they offer backlinks to your website).

Typically, they are great for seeing an influx of website traffic, enquiries and sales. 

It can take time to get these type of pieces, it’s a case of getting on the radar of journalists covering these line-ups/roundups/gift guides and review features for when they are covering your product type.

This is the type of press we’ll help you secure on our Review Key.