Here are our rules for working together. They make sure you’re happy, we’re happy and we are able to continue making more and more small businesses happy.

Unfortunately, if you break them, we’ll have to revoke your key and you’ll lose any credit you have with us and the opportunity to work with us again. We can change these at any time without notice.

• Understand who we are – we are 15486963 Canada Inc. and we are based at Unit #400, 111 2 Ave S, Saskatoon, SK S7K 1K6, Canada.

• Understand the model – we earn a modest amount from you and for that we try and give you as much personal attention and value as we can. But naturally, there are limits. That means that we’ve built a model to best give you and our other key holders the attention they need. That includes, using Calendly to book in calls (so you can book in a slot that suits your schedule), Monday.com to manage your account, record our activities, update you and to chat to you, Zoom (to speak with you and your colleagues, which we record and transcribe for everyone’s records), Loom to send video updates and Active Campaign to email you. Our office is open Monday to Friday (8am to 5pm GMT), excluding holidays (such as the period between Christmas and New Year).

• Understand that we don’t control the media – we can’t guarantee media coverage or interest in any time frame (that’s in the hands of publishers & God) nor can we guarantee or control getting you into specific publications (or specific content such as what the article says / is about, which images are used, whether it’s online or print or whether there’s a backlink). We will try our best to get you press that best suits your business needs (and our track record speaks for itself).

• Understand how PR works & how to get the best out of our keys – we believe PR is best approached as an exchange between journalists and brands. Journalists need content and brands can offer this content in exchange for exposure. That exposure will help the brand with social proof, brand awareness and boosted SEO. The knack is to be open minded and to keep your eyes on the prize (namely the results of the exposure) without being bogged down by the nature of the content offered or individual articles. PR is one part of a complete marketing strategy and is best used in conjunction with other marketing efforts. PR takes time. It’s usual for it to take a few months for articles to be published and for results to begin to kick in. Our monthly fees are generally 5-25% of the cost of traditional PR agencies and we work to a monthly subscription to reduce the commitment needed to unlock the benefits of PR. The most engaged key holders get the most results. Key holders who don’t engage will most likely see very few (if any) results.

• Be respectful – needless to say, but it’s nice to be nice. We’ll be sweet as candy to you and expect the same from you towards our contacts and our team. We want to work with lovely people and if we aren’t enjoying working with you, we’ll happily forgo the small monthly fee for a happier life!

• Collaborate with us – key holders who really work with us get the best results. You know your brand better than we do. We work with you, not for you. If you sit back and expect us to do all the work, or want to run the show yourself and not respect our expertise – you won’t get the best results possible and we’ll probably get frustrated with each other. To get press with us – engage and be open-minded – you won’t be disappointed!

• Be patient – typically, it takes 3-6 months to start getting momentum, so be prepared to be patient. For news and events, we need an approved press release at least 4-weeks before the news / event date so we can pitch-it into the media.

• Calls – if you have a call booked in and it no longer suits you please reschedule it. Please bear in mind that if you’re a no-show, it’s a slot could have been used by another key holder – so please be respectful of our time and the time of others. Missing your call might mean that we aren’t able to support you with future calls.

• Don’t bug our mates – we’ve worked hard to build meaningful connections with journalists and influencers – and then give our key holders access to these great connections. Please don’t approach our contacts directly. If they contact you, refer them to us so we can make sure things go smoothly. All engagement must go through us. As part of working with us, please add our contact details (with website link) to the contact page of your website (so we can handle any press queries for you).

• Forgive and forget – mistakes happen – if we’ve messed up or you’re upset – please reach out to your Account Manager. Not happy with that response? We’ll escalate it. Please don’t ‘bang us over the head’ for silly mistakes (and we’ll be as equally forgiving too)!

• Let us promote our work for you – we’ll herald our collaboration with you on our website, socials and other marketing channels. This including being able to use any of your images or content (such as your logo). We also own any content we produce (such as press releases).

• Cancelling your account – if you wish to cancel, you can cancel at any time before your next renewal date. Please message or email us 24-hours before your subscription renews (for subscriptions from 12th October 2023, you can also fill in the form on your Key Holder Portal - also here) . If you contact us before your renewal (but less than 24 hours before the subscription renews or during a period when our office is closed) and your payment is taken, we’ll refund your money minus a £5 admin fee. Remember, you can schedule a cancellation at any time for future renewals.

• Cancelling with ongoing work – once you schedule your cancellation, we’ll begin to tie up loose ends. We’ll continue to pitch-in press releases and continue on with ongoing conversations with journalists but we won’t be able to draft responses to new requests from journalists for expert comments or write up or pitch in new press releases. Once your account is closed, we’ll stop any ongoing work and any subsequent enquiries will be forwarded onto you. We also do not check for press once the subscription has ended, so do keep a look-out to see if any pending articles get published.

• Failed payments – if you card payment is declined, we’ll keep trying until payment is taken. Any proactive work might be stopped until payment is received. If we still aren’t able to take the amount after 3 days, your account might be put on pause (which means work on your account will be paused). Your account will still be chargeable up until you cancel (with your account running up to the next renewal date and so on). After 10 days, we may cancel your subscription with us but any outstanding invoices will still be due.

• Us cancelling your account – we can cancel your account at any time for any reason and any fees paid will be retained.

• Disputes – if you file an unsuccessful chargeback, we’ll charge you a £50 admin fee.

• Refunds – we don’t offer refunds once you have been charged for the upcoming month’s subscription or for a one-off product. It’s your responsibility to either cancel your account using your portal or contact us in writing to cancel (see above). Failed payments don’t constitute a cancellation (and your account will still be active and chargeable).

• Features – the features we cite on our product page(s) are there as a guide, we’ll work with you on the best way to achieve your PR goals.

• Subscription changes – if you change your subscription / key, you will be charged at the current listed price on the website at the time of the change.

• Drafting & submitting expert comments for you – if you have asked us to write up and submit expert journo requests on your behalf (and have waived sign-off), you are trusting us to draft up content from you and submit to the media. We aren’t liable for any negative actions as a result. We aren’t able to share with you the submission before it is sent to the journalist and we will not ask journalists for any edits to submitted requests / published pieces. Upon sign up (and as we go), we can discuss the content types and topics we’ll be submitting for you and you can let us know of any subjects to avoid.

• Understand we can’t share with you journalist contact details – but we can share with you the journalist names and publications we are pitching your press releases to.

• Data – we collect, process and store your data in line with our privacy policy.

ADDITIONAL / ALTERNATIVE POLICIES FOR OLDER MODELS (PRE-JAN 24):

• Our 90-day money back guarantee offer (for sign-ups between 9th and 30th May 2023) – if we can’t secure press (at least 1 online or print article in a nationally available publication or 70+ domain authority website) for you within 90-days from your sign-up date, you’ll be entitled to a full refund of the subscription fees you’ve paid if you want to cancel (or 90-days credit to use if you want to stay). To be eligible, during this 90-day period, you must have completed your onboarding form, sent over assets we asked you for, you can’t have missed any booked in calls, paused the account, been inactive on your Monday.com for longer than 7-days or missed 5 or more opportunities that could have resulted in press (where you didn’t reply or missed the deadline). You must claim this offer within your first 90-days to be eligible. The Press Release Key and Press Release Keyrings aren’t covered in this offer.

• Pausing your account – if you wish to pause, you can pause at any time before your next renewal date. Just message or email us up to 24-hours before your subscription renews (we just need to know your resume date). If you contact us before your renewal but after this window or during a period when our office is closed, and your payment is taken, we’ll credit your account with the fee paid. Remember, you can schedule a pause at any time within that month.

• Pay Per Result: Deposit – to join our model, you’ll pay a £199 refundable security deposit. If you wish to close your account, this money will be returned to the card you made the payment on within 30-days (minus any outstanding fees). Please allow 5-10 working days for the money to be credited, according to your card provider. If there is a pending article, the deposit will be retained for up to a further 60 days, after which, if unpublished by then, we’ll return the deposit as above. 

• Pay Per Result: Offboarding due to inactivity – if we don’t hear from you for 90 consecutive days, we will mark you as inactive and retain your deposit. We may then close your account.

• Pay Per Result: Understand that we can cancel this partnership at anytime – if we feel like the partnership isn’t working we can stop it at anytime. If we feel like our rules have been broken (below), we will retain your deposit. 

• Pay Per Result: Understand that we can’t guarantee press – unfortunately we can’t guarantee press (in any time frame) – that includes getting you into specific publications (or specific content such as what the article says / is about, which images are used, whether it’s online or print or whether there’s a backlink). We will try our best to get you press that best suits your business needs – but all press we secure for you is chargeable. 

• Pay Per Result: Understand this is a partnership – we have accepted you as partner, whereby if we put in the work and get you results, we’ll be paid for the work we have done. We’ll get you these results based upon how we work and the plan we would have set out with you. If you don’t engage with that plan, don’t reply to press opportunities, don’t engage with the team, don’t attend pre-booked calls or are engaging in your own PR or working with another agency, we will close the account and retain your deposit (to reimburse our time). Key holders who work with us get the best results. You know your brand better than we do. We work with you not for you. If you sit back and expect us to do all the work, or want to run the show yourself and not respect our expertise – you just won’t get the results you could be getting and we’ll probably get frustrated with each other. To get press with us – engage and be open-minded – you won’t be disappointed!

• Pay Per Result: Understand how we charge – we charge £199 (including VAT) per article ($199) that mentions your business name. You’ll only ever be charged a maximum of one article per activity (such as sending out a press release, doing an interview, having your product / service reviewed by a journalist or sending a comment to the press).  We will charge card after we notify you of the article.

• Pay Per Result: Unpaid bills – if you have an unpaid bill after 7-days, we may close your account and retain your deposit (and any additional monies will be chased). 

• Understand how we charge for press releases (not included with your key) – once you decide to go ahead and are charged, we unfortunately can’t offer a refund.

• Understand we can’t share with you our journalist list(s) or journalist names – but we can share with you the publications we are sending out your press release too.

• Understand how we manage edits for press releases (not included with your key) – as part of this product, we’ll do up to 1 round of edits per press release.